Melissa Barber | Chair
The CESW Marketing and Communications Forum has been established for one simple reason: in this day and age it is no longer enough to be good at what you do if you don’t tell anyone about it.
The construction industry is a vital component of the economy of the South West but its lack of ability to communicate its successes to the wider community shows in its continued perception as a dirty and dangerous business to be involved with.
Marketing is sometimes seen as all about image and while this isn’t true, it is image which prevents young people from considering a career in construction and it is image which helps fuel public opposition to development.
The Marcomms Forum therefore has two clear objectives: to improve the image of the construction industry in the South West and to raise the profile of CESW itself.